Welcome! I’ve had the great opportunity to work for some fantastic companies in various capacities and have learned an immense amount in the process.
Background
I started out in the theatre (where I learned the basics of what turned out to be project management). Eventually, due to the recession, I went back to school and got my grad degree in communications.
Before grad school I would sew costumes by day and blog by night. Digital writing and media stuff seemed to be my jam, so in grad school I took the opportunity to develop those skills and chose media and writing as my area of emphasis.
The best advice I have ever seen about developing a skill set is to do it every day, no matter the product. That’s how I feel about writing, analytics, and research. At this point, I have written so many words online, I could publish a novel or two. I also spend in-depth time with numbers looking at web analytics and performance and even competitive market research.
My graduate education lead to an agency job, experience writing for Ancestry.com, and other opportunities on a freelance basis. Eventually I was hired at University of Utah Health where I have been for the past while. I started writing web content there and quickly progressed to content management, project management, and personnel management. I enjoy all of these things immensely.
In 2017 I certified for my PMP (project management professional certification) as well as a Scrum Master certification. This was a great accomplishment and I immensely appreciate the support leadership gave me towards achieving this goal. I use project management regularly in my job managing projects in addition to content management and governance.
More recently, I worked as a co-inter-rim director for our digital experience team while we finished the installation of a new content management system while maintaining a heavy workload supporting our business partners in the organization.
Present
I continue to seek out new experiences presenting at conferences, serving on community boards, the HBR.org advisory council (as part of an audience research group), and teaching seminars to train fellow digital experience aficionados.
The more recent upheaval to SEO (search engine optimization) as it morphs into GEO (generative engine optimization) has brought me (and the industry) back to a core reckoning of what it means to interact with the digital world.
It’s an exciting time to be online in this brave new world.
My Top 5
- Hobby: Crochet hottogo (aka #crochic)
- Newest preoccupation: GEO (generative engine optimization) for future applications.
- Author/Current Reads:
- Obsession: Wit and wordplay for comedic effect (*deadpans*)
- Fuzzy feline babies: Ampersand and Apostrophe (Phe). I work so my cats can have a better life.
Contact Me
Please connect with me on LinkedIn.