Beginning in 2019, I started compiling content strategies for the clinical services lines that I worked on at University of Utah Health. After two years now, that initiative is starting to gain in velocity.
Each year my team updates the audits and strategies and measures the impact of that work on both our website performance as well as potential impact on user engagement and hopefully patient appointment volumes.
I have created some basic templates that you are welcome to download and use. They are guides for you to craft your own.
- Content strategy template
- Content brief
Read a recent conference presentation I made to show the fruits of these labors: Autopsy of a Content Strategy.