Analysis & Data
Naked Statistics: Stripping the Dread From Data, Charles Wheelan, 2014
A brief summary of statistics. Gets dense towards the end. I’m still happy I plowed through it however!
Content & Writing Related
THE CONTENT STRATEGY TOOLKIT: THE METHODS, GUIDELINES, AND TEMPLATES FOR GETTING CONTENT RIGHT, MEGHAN CASEY, JUN 2015
Blueprints for every aspect of content strategy. Written from a consultant’s point of view. Definitive.
Because Internet, Gretchen McCulloch, 2019
A brief history of the evolution of writing and language as influenced by the internet. My favorite part is that new-language uses are primarily driven by young women—at least they are the first to adapt new words.
Content Strategy, Connecting the dots between business, brand, and benefits, Rahel Anne Bailie and Noz Urbina, 2013
Pretty much has the answer to life, the universe, and everything. Read it now.
Get Serious About Editorial Management, Howard S. Rauch, 2017
SUCH great stuff about management, quantitative measuring tactics, and the like. Not only that, it’s a short read. I dig it!
Professional Dev & Self-Actualization
Becoming, Michelle Obama, 2018
The chapters about Obama’s career choices from the law firm to the non-profits really spoke to me. I thought she would become less approachable with the Obama family’s entrance into the White House, but the opposite was true. How do we bring more people in?
2019 The Definitive Management Ideas of the Year from Harvard Business Review, Harvard Business School Publishing Corp, 2019
So much here. Even the articles I wasn’t interested in initially had nuggets of goodness.
First, Break All the Rules: What the World’s Greatest Managers Do Differently, Marcus Buckingham & Curt Coffman, 1999
Dude. Why don’t they teach this stuff in management training? Wait a minute, why don’t our employers give management training?
Disarming the Narcissist: Surviving & Thriving With the Self Absorbed, Wendy Behary, 2008
We’ve all met these people. Do we let them unseat us or do we take up arms (metaphorically) against them?
Death of a Marketer, Andrea Fryrear, 2017
A brief history of marketing’s mis-steps and some helpful advice on how to apply Agile methods to marketing workloads