Content & Writing Related
Content Strategy, Connecting the dots between business, brand, and benefits, Rahel Anne Bailie and Noz Urbina, 2013
Pretty much has the answer to life, the universe, and everything. Read it now.
Get Serious About Editorial Management, Howard S. Rauch, 2017
SUCH great stuff about management, quantitative measuring tactics, and the like. Not only that, it’s a short read. I dig it!
Professional Dev & Self-Actualization
First, Break All the Rules: What the World’s Greatest Managers Do Differently, Marcus Buckingham & Curt Coffman, 1999
Dude. Why don’t they teach this stuff in management training? Wait a minute, why don’t our employers give management training?
Disarming the Narcissist: Surviving & Thriving With the Self Absorbed, Wendy Behary, 2008
We’ve all met these people. Do we let them unseat us or do we take up arms (metaphorically) against them?
Death of a Marketer, Andrea Fryrear, 2017
A brief history of marketing’s mis-steps and some helpful advice on how to apply Agile methods to marketing workloads