Venn diagram showing the skills that overlap between the rolls of a UX expert, SEO analyst, and content specialist

These include Conducts user research (analysis, profiling, and the like);conducts testing (titles, flow, navigation, calls to action, button names, and the like); explores and creates taxonomies; explores user flow; creates site maps; acts as an information architect: organizes page/content groupings, hierarchy, placement; and more

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