Jen Brass Jenkins

Digital Enthusiast Empowering Users

So good to see you! Welcome to the digital experience microcosm that is my world. As an Associate Director of Digital Experience, I do stuff like manage and mentor a team; strategize and execute projects aligning with business goals; and report out on outcomes and insights. I’m here to consult, guest lecture or blog, and generally explore the quirks of life.

Nice Things People Seem to Genuinely (?!) Think About Me

You are a boss. Way to keep it moving forward, sharing the process and helping them see they need to get version 1 so they can iterate and improve.

—Bert Compton, Director Digital Strategy

Jen is truly one of the hardest-working individuals I’ve ever had the privilege of knowing. Her depth of knowledge, intelligence, relationship building, and expertise in every aspect of her role is truly inspiring.

—Nisjet Lapi, Business Data Analyst

Blog: Tiny Desk Thoughts

Explore the corners of my world

  • AI Use: Your Thoughts & Feelings

    AI Use: Your Thoughts & Feelings

    Polling all colleagues and friends! Calling you here to serve up the results of the questionnaire you so kindly responded to about the one, nay—the many, data-slayer: artificial intelligence (AI). (And even more specifically generative AI.) Impetus The original impetus for this poll was a panel that I participated in at the Healthcare Internet Conference,…


  • Autopsy of a Content Strategy

    Autopsy of a Content Strategy

    The Medical Content Examiner’s Report *** Ladies, Gentlemen, Non-Binaries, Perhaps a proper report shouldn’t start in epistolary format, but I feel that my presentation at the 2021 Healthcare Internet Conference was really a love letter to my work over the last couple years. Mind you that work is not over, but still it’s been and…


  • Reflections on 2020 & End of Year Report

    Reflections on 2020 & End of Year Report

    Part 1: Reflection and Her-Story Salutations. It’s hard to know where to start, an unusual predicament for this slinger of words. Summarizing our work this year feels so much less important than trying to uphold the work of our fellow colleagues caring for those with COVID-19. These are the times that most remind me of…