So good to see you! Welcome to the digital experience microcosm that is my world.
As an Associate Director of Digital Experience, my work centers on directing and mentoring a team that includes specialists on GEO/SEO, content, information architecture, and data analytics; strategizing and executing projects aligning with business goals, a few of which involve our content management system, targeted conversion optimization, and tracing user journeys; and reporting out on outcomes and insights, including conversions.
I’m here to consult, guest lecture, research, analyze, and/or post content, and generally explore the quirks of life.
Nice Things People Seem to Genuinely (?!) Think About Me
You are a boss. Way to keep it moving forward, sharing the process and helping them see they need to get version 1 so they can iterate and improve.
—Bert Compton, Director Digital Strategy
Jen is truly one of the hardest-working individuals I’ve ever had the privilege of knowing. Her depth of knowledge, intelligence, relationship building, and expertise in every aspect of her role is truly inspiring.
—Nisjet Lapi, Business Data Analyst
Blog: Tiny Desk Thoughts
Explore the corners of my world
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Zhuzh & Secret Sauce—Thoughts Around AI We’re All Thinking (But Not Saying)
These thought threads are not going to be speculation on a dystopian future (if you haven’t read your sci-fi, time to get an AI summary of the classics) but rather a questioning. Like the quickening (the acceleration of the pace of change), the rate at which I question what happens around me is accelerating. Does…
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AI Use: Your Thoughts & Feelings
Polling all colleagues and friends! Calling you here to serve up the results of the questionnaire you so kindly responded to about the one, nay—the many, data-slayer: artificial intelligence (AI). (And even more specifically generative AI.) Impetus The original impetus for this poll was a panel that I participated in at the Healthcare Internet Conference,…
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Autopsy of a Content Strategy
The Medical Content Examiner’s Report *** Ladies, Gentlemen, Non-Binaries, Perhaps a proper report shouldn’t start in epistolary format, but I feel that my presentation at the 2021 Healthcare Internet Conference was really a love letter to my work over the last couple years. Mind you that work is not over, but still it’s been and…