{"id":76,"date":"2015-11-01T00:45:36","date_gmt":"2015-11-01T00:45:36","guid":{"rendered":"http:\/\/jenbrassjenkins.com\/?page_id=76"},"modified":"2025-10-31T01:42:35","modified_gmt":"2025-10-31T01:42:35","slug":"case-studieswhite-papers","status":"publish","type":"page","link":"https:\/\/jenbrassjenkins.com\/index.php\/case-studieswhite-papers\/","title":{"rendered":"Articles &#038; Case Studies"},"content":{"rendered":"<h3>Editorial Work<\/h3>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-273\" src=\"http:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/elevate-mag-th-122x150.jpg\" alt=\"Elevate magazine, Fall 2015, a University of Utah Health Care publication\" width=\"122\" height=\"150\" srcset=\"https:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/elevate-mag-th-122x150.jpg 122w, https:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/elevate-mag-th-243x300.jpg 243w, https:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/elevate-mag-th.jpg 300w\" sizes=\"auto, (max-width: 122px) 100vw, 122px\" \/>Elevate Magazine<\/h4>\n<p>University of Utah Health Care publication Elevate was a print publication created specifically to promote the services at community clinics in the Salt Lake, Davis, and Utah county regions.<br \/>\n<em>2014-2015<\/em><\/p>\n<h3>Industry Articles<\/h3>\n<h4><a href=\"http:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/Global-Notes-Article-3-15.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-108 size-thumbnail\" src=\"http:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-09-at-2.23.42-PM-150x150.png\" alt=\"Convention Article\" width=\"150\" height=\"150\" \/>11 More Questions to Ask on a Site Survey at an International Convention Center<br \/>\n<\/a><\/h4>\n<p>Created for a contact in the exhibition and trade show business, this article supplemented her previously published articles in tone and structure. I worked to incorporate the research she provided from previous publications as well as information obtained via interview.<br \/>\n<em>-March 2012<\/em><\/p>\n<h3>Short Features<\/h3>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-210 size-thumbnail\" src=\"http:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/fullsizeoutput_1948-150x146.jpeg\" alt=\"\" width=\"150\" height=\"146\" srcset=\"https:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/fullsizeoutput_1948-150x146.jpeg 150w, https:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/fullsizeoutput_1948-300x291.jpeg 300w, https:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/fullsizeoutput_1948-768x745.jpeg 768w, https:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/fullsizeoutput_1948-1024x994.jpeg 1024w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>Various articles for IN Magazine, a local magazine and entertainment guide published by The Salt Lake Tribune:<\/p>\n<h4><a href=\"http:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/Jenkins-Jen-South-Towne-Feature-Media-One.pdf\">Holiday Thrill Seekers Wanted: Madness Afoote at South Towne Mall<\/a><\/h4>\n<p>Written as a short feature article for a newsprint magazine, the piece is promoting an event at South Towne Mall, and is a persuasive and informative article enticing an audience to attend the even Mall Madness on Black Friday.<br \/>\n<em>&#8211; Oct 2012<\/em><\/p>\n<\/div>\n<h3>Case Studies<\/h3>\n<div>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-272 size-thumbnail\" src=\"http:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/ehealthcar-trends-article-th-113x150.jpg\" alt=\"\" width=\"113\" height=\"150\" srcset=\"https:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/ehealthcar-trends-article-th-113x150.jpg 113w, https:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/ehealthcar-trends-article-th-225x300.jpg 225w, https:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/ehealthcar-trends-article-th.jpg 300w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/>University of Utah Case Study: Pin to Win a One-of-a-Kind Audience on Pinterest<\/h4>\n<p>Written for a health care industry publication eHealthcare Strategy &amp; Trends, this piece describes\u00a0our work at University of Utah Health Care on an ongoing Pinterest campaign for the women&#8217;s health services at University of Utah Health Care. It documents the strategy\u00a0from launch in 2012 when\u00a0Pinterest was a little-known social platform with very little use in health care.<br \/>\n&#8211;<em>February 2016<\/em><\/p>\n<h4><a href=\"http:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/RealSaltLakeCaseStudyforLIME.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-94\" src=\"http:\/\/jenbrassjenkins.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-09-at-2.01.48-PM-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/>Case Study for LIME Marketing<\/a><\/h4>\n<div>Created about LIME Marketing&#8217;s client Real Salt Lake, this case study\u00a0highlights the project as commissioned by the client, the client&#8217;s brand, and the intended audience for the proposed marketing strategy.<br \/>\n<em>&#8211; April 2011<\/em><\/div>\n<div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Editorial Work Elevate Magazine University of Utah Health Care publication Elevate was a print publication created specifically to promote the services at community clinics in the Salt Lake, Davis, and Utah county regions. 2014-2015 Industry Articles 11 More Questions to Ask on a Site Survey at an International Convention Center Created for a contact in &hellip; <a href=\"https:\/\/jenbrassjenkins.com\/index.php\/case-studieswhite-papers\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Articles &#038; Case Studies<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-76","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jenbrassjenkins.com\/index.php\/wp-json\/wp\/v2\/pages\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jenbrassjenkins.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jenbrassjenkins.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jenbrassjenkins.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jenbrassjenkins.com\/index.php\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":14,"href":"https:\/\/jenbrassjenkins.com\/index.php\/wp-json\/wp\/v2\/pages\/76\/revisions"}],"predecessor-version":[{"id":1759,"href":"https:\/\/jenbrassjenkins.com\/index.php\/wp-json\/wp\/v2\/pages\/76\/revisions\/1759"}],"wp:attachment":[{"href":"https:\/\/jenbrassjenkins.com\/index.php\/wp-json\/wp\/v2\/media?parent=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}