Articles & Case Studies

Editorial Work

Elevate magazine, Fall 2015, a University of Utah Health Care publicationElevate Magazine

University of Utah Health Care publication Elevate was a print publication created specifically to promote the services at community clinics in the Salt Lake, Davis, and Utah county regions.

Industry Articles

Convention Article11 More Questions to Ask on a Site Survey at an International Convention Center

Created for a contact in the exhibition and trade show business, this article supplemented her previously published articles in tone and structure. I worked to incorporate the research she provided from previous publications as well as information obtained via interview.
-March 2012

Short Features

 Various articles for IN Magazine, a local magazine and entertainment guide published by The Salt Lake Tribune:

Holiday Thrill Seekers Wanted: Madness Afoote at South Towne Mall

Written as a short feature article for a newsprint magazine, the piece is promoting an event at South Towne Mall, and is a persuasive and informative article enticing an audience to attend the even Mall Madness on Black Friday.
– Oct 2012

Case Studies

University of Utah Case Study: Pin to Win a One-of-a-Kind Audience on Pinterest

Written for a health care industry publication eHealthcare Strategy & Trends, this piece describes our work at University of Utah Health Care on an ongoing Pinterest campaign for the women’s health services at University of Utah Health Care. It documents the strategy from launch in 2012 when Pinterest was a little-known social platform with very little use in health care.
February 2016

Case Study for LIME Marketing

Created about LIME Marketing’s client Real Salt Lake, this case study highlights the project as commissioned by the client, the client’s brand, and the intended audience for the proposed marketing strategy.
– April 2011