University of Utah Health Care publication Elevate was a print publication created specifically to promote the services at community clinics in the Salt Lake, Davis, and Utah county regions.
Created for a contact in the exhibition and trade show business, this article supplemented her previously published articles in tone and structure. I worked to incorporate the research she provided from previous publications as well as information obtained via interview.
Various articles for IN Magazine, a local magazine and entertainment guide published by The Salt Lake Tribune:
Written as a short feature article for a newsprint magazine, the piece is promoting an event at South Towne Mall, and is a persuasive and informative article enticing an audience to attend the even Mall Madness on Black Friday.
– Oct 2012
University of Utah Case Study: Pin to Win a One-of-a-Kind Audience on Pinterest
Written for a health care industry publication eHealthcare Strategy & Trends, this piece describes our work at University of Utah Health Care on an ongoing Pinterest campaign for the women’s health services at University of Utah Health Care. It documents the strategy from launch in 2012 when Pinterest was a little-known social platform with very little use in health care.
– April 2011